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Why are women fooled so easily by marketing of cosmetics and skin care products?

My mother for one just looks at the claims on the labels and buys based on that. She doesn't bother to look at the ingredients, and truly believes that because it's more expensive, it's a better product.


Answer:
They want to believe.

The cosmetic companies tell everyone the active ingredients and this is what we should use instead of spending $$ on chemically concocted beauty products.

Lipozene is in tomatoes
Hydroxy acids are in fruits
Malic acid in apples is great for skin care.
Lactic acid in milk is the perfect anti aging skin care - ever.

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